As the Wall Street Journal reported today, when Sex and the City's Carrie Bradshaw endorses a product people notice. Now, with luck that will spill over to Bag Borrow or Steal, who is hoping that an unexpected snippet of dialogue in the new "Sex and the City" movie - due out May 30, will be just the big boost our business needs. Execs at BBoS say that in one line in the movie, Carrie's assistant, played by actress Jennifer Hudson, admits to Carrie (played by Sarah Jessica Parker), that she "borrows" her pricey handbags from Bag Borrow or Steal, instead of buying them. When Carrie Bradshaw scampered through Manhattan in Manolo Blahnik stilettos, women across the country bought them in droves and when the four ladies in the show talked about how much they like Cosmopolitans, the cocktail's popularity skyrocketed. Maybe just the endorsement we need.